Silpada Designs is the world’s biggest company that deals in high quality Sterling Silver Jewelry and has a very effective Direct Sales model based on Home Parties. The company’s sales are based on wide spread socially well connected network of Independent Sales Representatives who hold home parties and sell the Silpada products directly to the prospects attending these parties.
Being an Independent Sales Representative with Silpada is both rewarding and a challenge. One of the many rewards is simply being associated with one of the largest jewelry company that has a broad collection of uniquely designed and carefully crafted products while challenges are many.
An Independent Sales Representative must carry out the following activities and must possess these 6 abilities:
1. Prospect for Sales
This is the most fundamental task of an independent sales representative. They use their contacts and even their contacts to prospect for sales. The primary model of sales for Silpada Designs is that of the direct sales for which socializing and using your social networks is of high importance. Therefore, a successful sales rep would be the one that connects with the people conveniently and can easily blend the business with social relationships.
2. Prospect for Home Parties
As the sales model of Silpada is fundamentally based on the direct sales of its high quality products through home parties it is very important that the sales reps keep on prospecting for those who are willing to hold home parties at their places. Such connections are rewarded with free jewelry by the company for helping it connect to many prospective buyers at the home parties. Although home parties provide good opportunity to their organizers for building stronger social network but still it is a very demanding and challenging activity for the sales reps because they must organize such parties at regular basis and must make sure that they also generate a good amount of sales.
3. Arrange the Home Parties
After having successfully developed a prospect and obtained her willingness to hold a home party at her place the difficult job of having a decent attendance at the party and making sure that the arrangements are not only fool proof but they also generate high volume of sales remains an uphill task. That’s why the independent sales reps of Silpada are the individuals that have exceptional interpersonal skills and connect with the people very easily.
4. Close Sales
Taking the initiative, developing prospects, then bringing them to a home party held in their neighborhood is a very difficult task but what if despite having done all of this a sales rep fails to make a sale?? So closing the sale may be just as simple as hoisting a flag when you have already conquered a high mountain peak and as difficult as reaching their.
5. Prospect More Independent Sales Rep. to Expand your Team
The whole sales system of the Silpada Designs and its expanding sales of the high quality, carefully crafted, sterling silver jewelry are due to the company’s ever expanding network of the independent sales reps. Hence it remains an important responsibility of the existing sales reps to prospect and recruit the new ones who are able and motivated.
6. Train your Newly Inducted Team Members
Training of the newly recruited reps is yet another responsibility of an independent rep which demands a very specific skill set from them other than their social and sales abilities.
These aspects of the job of an Independent Sales Rep at Silpada Designs make the job a challenge that many of reps cherish and enjoy but several perish to them … however the ones who succeed to survive become multi-skilled marketers and leaders in their right.